At one point that SEO was
something you could possibly bolt onto a website in making an average or
substandard website rank as though that it was best in class. In most cases
that can still be made, but it is finding harder (and less profitable) day
after day.
As the web may get more
competitive, effective SEO techniques might be viewed as a subset with
marketing. With that under consideration, we decided to generate a full
featured forward looking SEO exercise and diet program covering: keyword
selection, areas, on page optimization, copywriting, blog, site architecture,
usability, analytics, NUMEROUS advertising, public relations, virus-like
marketing, and link establishing.
Many of the concepts that relate
to SEO but are not core to SEO are covered in other modules. Modules in the SEO
training section include:
- Why Search is so Powerful. Introduction article explains why search is unlike any other type of marketing.
- Writing for Search Engines. Includes information about keyword research, on page optimization, user interaction with search results, site architecture, and robots control.
- Off Site SEO. Includes many modules about link building, web directories, social interaction, blogging, and viral marketing.
- User Engagement Metrics. Includes information about how search engines may evaluate user engagement metrics and fold those into their relevancy algorithms.
- Search Engines. Compares and contrasts how to optimize for engines like Google and Microsoft's Bing. Also discusses search engine submission, the history of search, and vertical search.
- Buying and selling SEO services. Tips to help make the transaction go as smooth as possible either way.
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